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Bring back the "3" ~ RacinHistory.com

It's Time:
Bring Back the Number 3 to NASCAR Racing

 

by Derrek Fisher
http://www.racinhistory.com

It has been three long years since NASCAR lost one of it's greatest drivers, Dale Earnhardt.  However, the number "3" still exists and it's time that number is brought back into the top three NASCAR racing series.

First off, let me say that I mean this as no disrespect to the memory of Dale Earnhardt and his legions of fans.  I've been a Dale Earnhardt fan since the middle 1980's.  I was a fan on February 18, 2001 and I continue to be a fan today.

Identification numbers are treated very differently in NASCAR than in any other sport.  NASCAR honors it's drivers by name and the car number can change every season.  We are not like the NBA or NHL where numbers can be retired and then un-retired, like Jordan's "23" or Mario's "66".  Numbers in NASCAR have never been the exclusive property to an individual driver.  Dale Earnhardt won his first championship driving the number "2" Monte Carlo in 1980.  Terry Labonte won championships in 1984 driving the "44" and the "5" in 1996.  The 1989 Champion, Rusty Wallace, drove the "27" Miller MGD Pontiac that year.   Junior Johnson first made the number "3" famous in the 1950's and 1960's and Petty Enterprises still use the "43" although Richard Petty retried from driving in 1992.  If NASCAR were to retire any number, they would have retired the "43" long ago.  NASCAR leases numbers to the individual race teams, with the expectation that they will be used on the track.  If the number is not used within two seasons, the number goes back into circulation.  This is NASCAR rules and they affect every race team owner, regardless of whom used the number last.

Richard Childress Racing is currently leasing the number "3" from NASCAR, but DEI owns the copyright to Dale's "3" design.  RCR and DEI have a lot at stake in Dale Earnhardt's likeness rights and the silver design in Dale's "3".  Dale Earnhardt is still a top souvenir seller, behind only Jeff Gordon and Dale Earnhardt, Jr.  Junior is number one.  However, this season will be the third season without a "3" on the track.  If RCR is not going to field a new race car with the number "3", it should be allowed to go to a new race team.  This team would not be allowed to field a black and silver car with the same style "3" because DEI owns the copyright to that design, nor would they want to.  Those are mighty large shoes to fill for a new team.  And this prohibition on the number "3" should not be throughout NASCAR.  Recently, Mike Skinner asked NASCAR for the number "3" on his new truck.  Skinner won the first Craftsman Truck Series Championship in 1996 driving a black and sliver "3" owned by RCR, but NASCAR said no.  Dale Earnhardt never drove a truck.  Mike Skinner has more right to a truck "3" than Earnhardt.  Could it also be because Mike Skinner is driving a Toyota?

There was recently a story posted on NASCAR.com (February 15, 2004) that stated RCR was considering bringing the "3" back, but Childress said that the car would have to be piloted by an Earnhardt.  He says there is an open invitation for Dale Jr. to come to RCR, but there is little chance of that happening since Junior just signed a five-year contract with DEI.  What about Kerry?  Junior is building a strong reputation of his own behind the number "8", which his grandfather, Ralph Earnhardt drove in the 1950's and 1960's.  However, no matter how famous Junior should make the "8" car, the number would stay with DEI and not Junior.  Remember, we honor the name Earnhardt, not a number.  A black number "3" car from RCR is even more unlikely since Kevin Harvick has always maintained that he does not want to drive the black number "3". 

With all of this said, Earnhardt's likeness, the black Chevrolet and the silver number "3" has transcended into history.  Allowing a new team to field a new number "3" will not tarnish our memory of Dale Earnhardt, of stifle souvenir sales.  The number "3" should be allowed to return to NASCAR racing, giving future legends the chance to make the "3" famous all over again.

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